This badge was awarded between August 7 (07:00 UTC) and August 15 (15:59 UTC) to people who subscribed 1 regular/gifted/anonymous subscription to any channel streaming in the The First Descendant category with drops enabled. Prime subscriptions did not count.
It was added for the launch of Season 3 "Breakthrough" on August 7, which introduced the new Descendant Nell, vehicles, the Axion Plains and 8 player Void Intercept Battles, and ran alongside a Twitch Drops campaign. The badge description mentions launch week, which refers to the season launch rather than the game's original release in July 2024.
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